Community-Led Tourism Proposal Microsite

Overview

Henry and Sheila want to build a tourism model where Maasai women's groups and other Kenyan communities act as hosts, guides and service providers rather than a day-trip cultural stop on someone else's itinerary. Before scoping a platform we needed a conversation artefact they could read over a weekend, forward to trusted critics, and use to decide whether to pay for a strategic framework. We wrote the full proposal narrative from their own language in the discovery notes, designed and built a single-file HTML proposal, and shipped it on Railway under an nginx Alpine container so the site sits on infrastructure they can move or self-host later. The proposal walks through the gap in the current tourism market, a different operating model, five execution pillars (Platform, Booking and Operations, AI-Powered Tools, Community Tools, Brand and Identity), and a clarity-before-commitment pricing anchor of USD 2,000 that counts toward Phase 1 if they proceed. The strategy session is the next milestone. This case study covers the proposal build only.

Key Features

• Single-file static HTML proposal, no framework, no build step
• Hero headline and nine-section narrative written from the founders' own discovery notes
• Clarity-before-commitment offer block with Tuesday strategy session, decision packet and safety net
• Execution section laying out Platform, Booking and Operations, AI-Powered Tools, Community Tools and Brand and Identity
• Meeting confirmation form wired into the Tuesday 2pm working session
• USD 2,000 strategic framework pricing anchor that credits toward Phase 1 if the client proceeds
• nginx:alpine Docker image with a Railway PORT template, deployable to any container host
• Portable deployment path off Vercel so the founders can self-host the proposal later
• Mobile-first layout with DM Serif Display and Lato from Google Fonts
• Project-files folder holding the engagement plan, build status, email draft and discovery markdown alongside the live HTML